Lecturer (f/m/x) – Advanced Digital Marketing

Freelancer, Full or part-time · Berlin

About the Role

CODE is seeking an experienced industry practitioner in Digital Marketing to teach the Advanced Digital Marketing module during the Fall Term 2026. The course is designed for senior professionals who can bring real-world expertise and practice-oriented learning to our graduate students.
Teaching will take place in person in Berlin from September to December 2026.

Course Description
The module explores the evolution of digital marketing strategies in the context of technological change and customer-centric innovation. Students will learn to analyze markets, design effective digital marketing strategies, and apply emerging technologies in marketing.

Course Focus Areas:
1. Digital Marketing Strategy

Strategic positioning and differentiation in digital markets
Omnichannel marketing strategies and customer journey design
Performance marketing and ROI-driven decision making
Data-driven marketing strategy and growth frameworks
Aligning marketing with product and technology strategy

2. Applied Technology in Marketing

Generative AI in marketing strategy and campaign development
AI-supported marketing analytics and decision-making
Marketing automation and digital marketing tool ecosystems
Experimentation and optimization in digital marketing
Integrating AI into modern marketing workflows

Students are expected to understand how new technologies can support the design and optimization of marketing strategies and business initiatives.

Teaching Format

Interactive lectures
Hands-on workshops
Case-based discussions
Group work and applied exercises

Students will engage with practical digital marketing challenges and apply strategic frameworks and technological tools to real-world scenarios.

Key Responsibilities

Teach graduate-level sessions in Advanced Digital Marketing
Deliver practice-oriented lectures and hands-on workshops
Introduce students to strategic frameworks and real-world digital marketing cases
Supervise student work in applied assignments and case-based learning
Design and conduct assessments (e.g., practical or oral examinations)
Support students in connecting marketing strategy with technological innovation

Requirements

Extensive professional experience in digital marketing, growth, or marketing strategy
Demonstrated expertise in one or more of the following:
- Digital marketing strategy
- Performance marketing
- Marketing analytics
- AI-supported marketing systems
- Growth and go-to-market strategy
Experience with technology-driven products, startups, or innovation environments
Excellent communication and facilitation skills
Fluency in English
Experience with AI tools in marketing practice
Preferred: Previous teaching, lecturing, or mentoring experience; industry thought leadership (publications, talks, professional recognition)

For every position at CODE, we need you to meet the following requirements:

Having a German bank account to be able to get paid.
The right to work and primary residence in Germany.

Teaching Commitment:

Contract Type: Freelance
Format: Regular lecture units (LU)
Program: M.Sc. Technology & Management

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About us

CODE is a private state-recognized and accredited university of applied sciences that is embedded into the vibrant network of Berlin’s digital economy. At the core of our study programs is a self-directed project-based learning concept. Together with a network of partner organizations, our goal is to provide students with practical, real-world, and digitally-oriented education and the ability to face the technological and social changes and challenges of tomorrow.

About Working At CODE:

CODE’s atmosphere is creative and dynamic, with an international team in the heart of Berlin. We value your strengths and will support you in your professional development as well as provide fair compensation and some fun additions. Most importantly, joining CODE means being a part of a passionate team that is shaping the future of higher education. CODE aims to be a place where everyone feels able to be themselves and do their best in an inclusive and respectful working environment, and where all team members can thrive and reach their full potential. We want to attract, develop, and retain individuals with different experiences, backgrounds and perspectives – particularly people of color, LGBTQIA+ and those with disabilities. We value diverse backgrounds and believe they are integral to our growth and development as an institution.

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We are looking forward to hearing from you!

Thank you for your interest in CODE. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to careers@code.berlin.